Hello,
In this weeks disussion post of an industry blogger I knew exactly who would fit this assignment, his name is A.J. Daulerio and he runs the blog site Deadspin.com. Prior to joining Deadspin full-time, A.J. has been around the sports industry for years and has written for several big name websites including staff writer for Philadelphia Magazine, Salon.com, Vice Magazine, The Huffington Post, and the New York Times. A.J. was the 2009 runner-up for the Mediaite's top online editor award. Mr. Daulerio has earned a huge cult following, and has showed why he is an opinion leader with his nack for breaking big stories first, speaking about controvesival topics that others ignore, and really pushing the boundaries on what a journalist should write about.
When looking into the 5-step consumer decision-making concept, A.J. Daulerio displays several of these steps. When looking over new sports information, A.J. is constently posting new blogs and stories daily and even sometimes hourly. The readers that visit his site grow to need his blogs, and can easily recognize A.J.’s work for his over the top take on stories and hard-hitting dialogue. Non-sports people are fans, because of blogs titled like this- Mets Third Base Coach Does Not Like My Pants And Will Not Eat My Poop Sandwich. Stories like the one above have helped A.J. and Deadspin.com have over 1.7 million returning visitors each month.
The biggest, baddest sports blog on the block. Since he’s been given the keys, he’s broken stories on Josh Hamilton’s momentary fall off the wagon, and famously emptied his inbox full of tips about the crazy sex stuff that may or may not happen at ESPN.
Journalistic ethics aside, the ESPN episode proved that Daulerio was not afraid to take on an entity that effectively controls the way we view sports. It also showed that Deadspin is more than just fights, boobs and athlete dong, but an important voice, that, if ignored, will totally put you on blast.
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