Friday, March 28, 2014

Examples Of Creative Projects Over The Years

Here are some shots of my favorite professional pieces that I have created over the years. Enjoy!







Tuesday, January 21, 2014

360's GREATEST TRAINER SIZZLE REEL



CONCEPT, DESIGN AND IDEAS COPYRIGHTED 2013

SIZZLE REEL FOR TV CONCEPT TITLE FOR SHOW IS 360'S GREATEST TRAINER BUT WILL BE CHANGED FOR NATIONAL TELEVISION

 FITNESS ENTHUSIASTS COMPETE FOR THE TITLE OF THE GREATEST FITNESS TRAINER IN FRONT OF A PANEL OF JUDGES

IMAGINE POPPIN' A DVD FROM ONE OF THESE TRAINERS INTO YOUR DVD PLAYER AND DOING A 10-60 MINUTE WORKOUT WITH THEM

DID YOU LEARN ANY NEW WORKOUT MOVES FROM THESE FITNESS ENTHUSIASTS? THAT IS THE GOAL OF THIS SHOW! WE WANT TO BRING THE NEWEST WORKOUT MOVES AND GREATEST TRAINER INTO YOUR WORKOUT ROOM!

THIS SHOW WILL BRING NEW FITNESS EQUIPMENT, INVENTED BY TRAINERS AROUND THE GLOBE, TO THE FITNESS INDUSTRY.

IF YOU HAVE INVENTED FITNESS EQUIPMENT OR HAVE A UNIQUE ROUTINE THAT YOU WOULD LIKE TO SHARE WITH AMERICA, STAY TUNED FOR UPCOMING AUDITIONS IN YOUR AREA!

LET'S GET FIT AMERICA!

360'S GREATEST TRAINER PILOT



CONCEPT, DESIGN AND IDEAS COPYRIGHTED 2013

PILOT EPISODE FOR TV CONCEPT
CONCEPT, DESIGN AND IDEAS COPYRIGHTED 2013

SIZZLE REEL FOR TV CONCEPT TITLE FOR SHOW IS 360'S GREATEST TRAINER BUT WILL BE CHANGED FOR NATIONAL TELEVISION

 FITNESS ENTHUSIASTS COMPETE FOR THE TITLE OF THE GREATEST FITNESS TRAINER IN FRONT OF A PANEL OF JUDGES

IMAGINE POPPIN' A DVD FROM ONE OF THESE TRAINERS INTO YOUR DVD PLAYER AND DOING A 10-60 MINUTE WORKOUT WITH THEM

DID YOU LEARN ANY NEW WORKOUT MOVES FROM THESE FITNESS ENTHUSIASTS? THAT IS THE GOAL OF THIS SHOW! WE WANT TO BRING THE NEWEST WORKOUT MOVES AND GREATEST TRAINER INTO YOUR WORKOUT ROOM!

THIS SHOW WILL BRING NEW FITNESS EQUIPMENT, INVENTED BY TRAINERS AROUND THE GLOBE, TO THE FITNESS INDUSTRY.

IF YOU HAVE INVENTED FITNESS EQUIPMENT OR HAVE A UNIQUE ROUTINE THAT YOU WOULD LIKE TO SHARE WITH AMERICA, STAY TUNED FOR UPCOMING AUDITIONS IN YOUR AREA!

LET'S GET FIT AMERICA!

TITLE FOR SHOW IS 360'S GREATEST TRAINER BUT WILL BE CHANGED FOR NATIONAL TELEVISION

FITNESS ENTHUSIASTS COMPETE FOR THE TITLE OF THE GREATEST FITNESS TRAINER IN FRONT OF A PANEL OF JUDGES

Tuesday, September 3, 2013

kthompson2k11's Super Bowl Championship Picks


Picks for who I believe will make up the NFL's 2013 playoff roster. I have two surprises in there in the Dolphins (7-9 2012 record) and Chiefs (2-14 record) reaching the playoffs as they were not good last year. Overall I predict an excellent season with Russell Wilson, Marshawn Lynch and that furious D of Seattle to take the Super Bowl home.

Wednesday, August 28, 2013

Business Analysis and ROI



      When developing a marketing strategy for a client there are several things to keep in mind that the client will want to see. The main thing for businesses is what the Return on Investment (ROI) for the actual marketing campaign is. Business owners need to know what to expect out of the campaign and see if it is a positive generator for the company and turns a profit. The marketing company has to be sure to include all of the potential costs associated with a marketing campaign, which will include fixed costs such as salaries, technology, advertising, marketing, communication channels, legal, insurance and licensing fees. The client must know about the variable costs associated with the campaign as well, which includes costs of materials and supplies, customer service and direct labor costs. Overall the client would look at the marketing report to show what the marketing campaigns performance will be, potential savings and estimated costs before making a decision.

     When capturing the client’s attention, I can show how effective the marketing campaign is going to be five years out from the initial launch. The ROI summary for the five years can show how the gross revenue from the marketing campaign will increase over the years and what to expect out of the entire campaign from a money standpoint. Using analytics can help measure the ROI from the marketing campaign. I can leverage technology to the marketing teams advantage by combining quantitative and qualitative measurements that can capture the potential metrics of the marketing campaign once the campaign has started. These measurement tools will give the client what the website visitors, click-through numbers, customer complaints, comments and interactions between all of the digital media platforms the campaign is running on. The numbers from these analytic tools give a great understanding of who the campaign’s audience is and how can the marketing team segment them and reach new markets at the same time.

     The overall point to the marketing strategy is to make money but beyond that the marketing team wants to enhance and promote the businesses image and Intellectual Property. It is important for the client to know where the spending will occur for the marketing campaign and this is justified by showing the value of the campaign with the ROI information. As a marketing expert, it is important to use the marketing team to showcase the marketing campaign and show why the client’s decision to use this plan is maximized from a sales prospective with its high ROI. It is essential to clearly lay out how the marketing team plans on measuring the marketing campaign and what success will look like. Technology has allowed us to measure any data on a mobile level and 24/7 giving faster time to alter, change and reflect upon the campaign.
  
Sources:

Answers Research (2011). Quantitative VS. Qualitative. Retrieved August 28, 2013, from http://www.answersresearch.com/article9.php