Thursday, February 22, 2018

Blogs & Consumers 11/11



Hello fellow classmates, 

In this weeks discussion post of blogs and consumer behavior I knew exactly who would fit this assignment, his name is A.J. Daulerio and he runs the blog site Deadspin.com. Prior to joining Deadspin full-time, A.J. has been around the sports industry for years and has written for several big name websites including staff writer for Philadelphia Magazine, Salon.com, Vice Magazine, The Huffington Post, and the New York Times. A.J. was the 2009 runner-up for the Mediaite's top online editor award. Mr. Daulerio has earned a huge cult following, and has showed why he is an opinion leader with his knack for breaking big stories first, speaking about controversial topics that others ignore, and really pushing the boundaries on what a journalist should write about. 

When looking into the 5-step consumer decision-making concept, A.J. Daulerio displays several of these steps. When looking over new sports information, A.J. is constantly posting new blogs and stories daily and even sometimes hourly. The readers that visit his site grow to need his blogs, and can easily recognize A.J.’s work for his over the top take on stories and hard-hitting dialogue. Non-sports people are fans, because of titles such as these two blogs- Mets Third Base Coach Does Not Like My Pants And Will Not Eat My Poop Sandwich and Why It’s Okay to Compare College Athletes to Slaves. Stories like those above have helped A.J. Daulerio to have an audience that according to his hit counter has over 1.7 million visitors for the month.  

Having such an extensive history with writing and working with different publications and websites has given A.J. the ability to endorse several products. It seems that most of the services he is trying to plug are allifated with Deadspin. Whether it is fellow sports blog sites or just a somewhat random site, A.J. provides most of his feedback in his blog about the entity-ESPN and their cover-ups and in-house hush, hush of matters related to their employee’s mistakes. A.J.’s opinions affect consumers when they are buying into what ESPN is trying to sell and shows light on what the “Worldwide Leader in Sports” is trying to hide. 

As the Marketing textbook states “Consumers’ products and service preferences are constantly changing”. This is probably the main reason to Dualerio’s success as he is always blogging about new and exciting material and can turn his attention to major sports topics faster than most bloggers can. Even though ESPN is a large property, small bloggers like A.J. are giving the big companies fits and might prove to hurt ESPN’s overall expansion plans in the future.

Check out one of A.J. Dualerio’s latest blogs that ran 11/23/11 in the Atlantic:

http://www.theatlantic.com/entertainment/archive/2011/09/why-its-okay-to-compare-college-athletes-to-slaves/245195/


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