Statement From the Team’s Marketing Group Leader – Kyle
Thompson
This statement and outline shows how wireless technology has
improved the hockey experience at your local NHL hockey arena. The goal for
this NHL team is to give something back to the loyal fans that have supported
the team with all of their dedication over the years even through the losing
and disappointing moments. As a way for this sports entity to give back to the
loyal season ticket holders I have met with the team president, team owner and
stakeholders to develop an enhanced Wi-Fi network using WiMAX. This network has
special perks and advantages for the season ticket holder beyond staying
connected with the outside world. Utilizing an enhanced Wi-Fi presence with the
addition of more antennae’s and access points gives this arena that ultimate
fan experience that keeps the season ticket holders engaged and coming back for
more. This will also help in bringing in new fans to the games as the home
field advantage can be strengthened with more fans causing increased noise and
support.
While this is a
business, this hockey team considers the season ticket holders to be family. While
nurturing that family relationship we are paying attention to what the fans
want and need. After reviewing the completed surveys the season ticket holders
turned in at the end of the last season, we have listened to your concerns. We
feel connectivity was the top concern and definitely something that needed to
be fixed. When we upgraded our arena during the off-season we felt this was the
perfect opportunity to increase the digital presence while at the game. As
season ticket holders come to the games next season, we all look forward to
what the season ticket holder is experiencing and enjoying while at the newly
connected arena. With the new and improved Wi-Fi in place, the season ticket
holder can renew their childhood memories and passion for the games with
everything at their fingertips with the new wireless network.
Below is a brief
outline on what to expect with the purchase of your season tickets. As you read
what has been added to the game experience through the Wi-Fi network we
personally want to thank you for your continued support and look forward to you
gaining new memories and friends while at the games.
1. Complete network coverage throughout the arena.
Regardless of where you are in the arena or even outside the arena for that
matter, season ticket holders can experience complete connectivity to the
outside world of sports with integrated Wi-Fi throughout the arena. This is
enhanced with content that is available during the game that is exclusive to
season ticket holders attending that game with alternative viewing angles and
camera options.
2. As a season ticket holder, the new season ticket passes
distributed will include a RF chip embedded in the pass. This pass will allow
for quicker entry/exit at the arena and allows the season ticket holder to get
additional perks and coupons when the season tickets are being scanned.
3. The new wireless technology will allow the entire arena
to track and know your whereabouts. This will allow the arena to present
special advertisements, discounts and rewards instantly as the season ticket
holder goes around the arena. This will be utilized as a downloadable application
on cell phones, smart-phones and tablets that is available only for season
ticket holders. As the season ticket holder transverses around the arena, this
app will immediately know where you are and what deals to present you with.
4. Virtual reality rooms within the arena that utilizes the
latest 3-D technology. Season ticket holders can use these virtual reality
rooms as a way of showing off their hockey skills as they play against hockey
legends in a holographic 3-D imagery room. Using this technology is something
the fan just can’t get at home and is developed especially for the season
ticket holder in mind as presenting their special season ticket pass will allow
immediate access to the room regardless of the wait time or line in place.
*Fictional NHL arena and story. For
class assignment only*
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